What's Wrong With This Picture?

Jim Hopkins has a blog. Nothing new in this. Jim wants to make money on his blog by charging for subscriptions and through ad revenues. Nothing wrong there. However, I think Jim's blog is struggling (according to reports) because of the industry, and more importantly the audience, he's trying to address.

Jim is using the internet to talk to people who seem to hold the internet, and blogging in particular, in ill regard (4th paragraph down). I am speaking of members of the main stream media, specifically print media. There is good reason for the troubles between print and blogs. Where as one is receding, the other is just coming into it's own. This gap will continue to widen.

So, Jim is trying to convince a hold out group of print writers that they should a) read his online blog and b) pay for it. Sounds like a tough sell.

If he rally wants to make money on his blog, he should look more at expanding his reach and doing a bit more marketing... like, say, giving an interview with a link back to his site.